Wednesday, January 09, 2008
If this is true:
Exposure to something that whets the appetite, such as a picture of a mouthwatering dessert, can make a person more impulsive with unrelated purchases, finds a study from the February 2008 issue of the Journal of Consumer Research. For example, the researchers reveal in one experiment that the aroma of chocolate chip cookies can prompt women on a tight budget to splurge on a new item of clothing.
then how do you explain my purchasing the new iPod I couldn’t afford at the Circuit City that still smells like B.O. (and not the good kind)!??
[From Jezebel and here: Lookit]
