Thursday, November 17, 2005
Jeezy Creezy, behold this marketing nightmare
Going through my e-mail this morning, and I took a gander at Al's Morning Meeting, like I'm wont to do. (AMM, for those who've never been, is a journalist newsletter that provides topics from all over the country.) The first topic this morning was about how these t-shirts with a snowman on them are getting banned in schools; this rapper inexplicably named Jeezy uses them as his logo. Thing is, "snowman" apparently means "drug dealer" in certain circles, so schools are all freaked out about it.
The following is what Master Jeezy said to Mtv in defense of his logo:
The following is what Master Jeezy said to Mtv in defense of his logo:
'You gotta understand what it symbolizes,' he explained. 'It symbolizes a young hustler. If a cat goes and gets fresh, hits the club or goes to an event and he has a Snowman shirt on, it's almost like a white tee. You can throw on a white tee and G your way through the party. You might have a Snowman shirt on and it's all good. Everybody can't afford the Gucci and everything. It's the next best thing, the Snowman.
'Snowman is a cool dude,' he continued. 'He's a gangsta too. There's a Snowman in every 'hood, several Snowmen in the 'hood. You gotta be that dude to look up to with the car and the girl. Whatever you do, be the best at it, because that's what the Snowman is going to do.'
'Snowman is a cool dude,' he continued. 'He's a gangsta too. There's a Snowman in every 'hood, several Snowmen in the 'hood. You gotta be that dude to look up to with the car and the girl. Whatever you do, be the best at it, because that's what the Snowman is going to do.'
