Somewhere between Bell's Palsy and death
Friday, November 18, 2005
More marketing moronity
Driving to Poppy's yesterday, and what do I see but a big fancy white Hemi truck with its business advertising all up on it. The name of the business? "Rolling Stone Masonry." "Clever," I think, for an NWI business.

NOW IF ONLY YOU HADN'T GONE AHEAD AND ADOPTED THE ROLLING STONES LOGO AS YOUR OWN AND EMBLAZONED IT ON THE SIDE OF THE DAMN TRUCK, I COULD'VE LET IT GO, DUMBASS.

My editor's going to send me the story I did on what happens to businesses who don't do their due diligence before choosing a company name, but basically, if you get caught using a company's name, likeness or anything about it, it's called trademark dilution, and you're screwed: Lookit. And the penalties ain't cheap. At the very least, the Rolling Stones could send a "cease and desist"; if he's smart, homie would change his truck, letterhead and all other facets of his business -- a huge expense, as the subjects of my story found out. But we've already established he's not by virtue of using the trademark in the first place, so if he doesn't get rid of it, the fines start about $250,000, as I recall.

I wish I'd gotten where this cat's out of, because I'd have no qualms sending him a letter instructing him of his dumbass-ness.

[UPDATE: See story below.]
Posted by Broad8:45 AM
It is the job of a good person to be honest. To be self-aware. To deliberately explore the fault lines of your character and try desperately to not inflict suffering in this strange, ghost-ridden world of worked and fabricated objects. Sometimes the jobs of writer and good person coincide. But more often they don’t. There are way more writers in the world than there are good people.

100 things
Info meme #1
Typelogic says I'm an INFP.
Check my weekly astrological groove here.

Give it to me, baby.

Pssst ... My birthday's Feb. 3, and I want this, and this, and this ...


The Make-Believe Oral Cancer Foundation (M-BOCF) is now accepting donations on my behalf. Won't you please help those of us who jump to hideous conclusions regarding our oral health and help me get a root canal or two!??:



Save the Net Now



/> Wanna make a bunch of money doing what you're doing right now?

Hey Webmasters! - Make $$$
The AllPosters.com Affiliates Program is a great way to make money with your website. All you have to do is place links on your site to AllPosters.com. When your site visitors click on your links and make purchases at AllPosters.com, you earn 25%-30% of the sale. Sign up today!

Broad said: Like I said, my feelings are complicated on the matter, so ... I’m interested, however, in Her Highness’ thoughts on… ...[go].

Caterina said: ARGH!!! Not to deny you your goddess-given right of reflections and wishing what might-have-beens, but this guy was straight up… ...[go].

Wholovesya? said: By the by, guess who was most nasty about the charitable giving?  The frigging church.  My church and my mom’s… ...[go].

Wholovesya? said: By the by, I’m not the only one I know.  I have friends who work at soup kitchens because they’re… ...[go].

Wholovesya? said: As you know, I was a voyeur to the beginning of this, and I was loving your comment!  I have… ...[go].

powered by
EE Core

script assistance by
scriptygoddess

hosted by
wiredhub

This explains that large bit of type at the top.

Tagline by Ben F'in Mollin, talking about those times you wake up still drunk from the night before.

image




<< chicago blogs >>



Creative Commons License
This work is licensed under a Creative Commons License.

Page copy protected against web site content infringement by Copyscape

Support Bloggers' Rights!
Support Bloggers' Rights!






online